Thursday, October 2, 2008

Google vs Locally based Search Engines

A very good friend of mine one time wanted to buy some item from the local stores in Dar-es-salaam. But in his quest to purchase the item, he spent almost 1 if not 2 days wondering around different shops and stores seeking for the same item...but with no luck.

If there is something he could not take anymore, was fatigue. Immediately he called me and asked me one simple question!!!. Noah, how long do you think it would take someone to find the an item they are looking for, in case some sort of a search engine similar to Google with information (database) about the local market and economy was available?, Well i though for a minute and then told him, it would take them a minute if not 2, and they would have the answer. He then laughed and said that is the point....1 or 2 minutes and you have what you're looking for.!!!!

The point here is, as much as Google can help us in Africa to find information globally and somewhat locally, it is not that efficient enough as very less information is availed to Google regarding our Africa's local economy. And for that matter, projects such us TAFUTA (www.tafuta.co.tz)and BONGOZA (www.bongoza.co.tz) are becoming more significant and important in East Africa.

It would also be much wiser if Google localized its information database based on local economies/countries for instance for Tanzania, www.google.co.tz would useful for searching withing Tanzania and www.google.com would be reserved for global purposes.

This of course would enable the searching of anything locally more easier...than walking street by street looking for some item which probably is just next door.

./noah

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